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Physicians' Online named Real Media exclusive representative for consumer advertising for its site, which it calls the largest online community of doctors.

Auction sites eBay, LiveBid.com, Amazon.com Auctions, Yahoo! Auctions and Up4Sale are collaborating to raise money for the American Red Cross. Each of the five companies will auction off donated items, collectibles and memorabilia, or start accepting donations to American Red Cross relief efforts to meet the emergency humanitarian needs of refugees fleeing from Kosovo.

Art.com inked a deal with America Online to begin marketing its framed and unframed art prints on AOL, CompuServe and AOL.com beginning April 7.

Copyright April 1999, Crain Communications Inc.

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