×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

In other news

Published on .

Media Metrix, New York, a company that measures Internet audiences, raised the price range of its initial public offering again. Overall, Media Metrix has raised the price of its 3 million shares from $12 to $17.

As expected, Microsoft Corp., Redmond, Wash., has taken a $5 billion stake in AT&T Corp., New York. Under the deal, AT&T will increase its use of Microsoft's TV software in its digital set-top devices. AT&T also will license Microsoft software that supports digital services such as e-mail and interactive TV. The companies will deploy Microsoft's software in two cities by the second quarter of 2000.

America Online has signed on to use Nielsen Media Research and NetRating's Nielsen/NetRatings Internet measurement and advertising banner tracking data.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: