Maybelline has picked InterActive8, New York, as its interactive agency of record. InterActive8 will build Maybelline's Web site to develop its online image.
Charles Schwab & Co. will use net.Genesis Corp.'s net.Analysis software to study activity and behavior of visitors to (www.schwab.com). Schwab joins rivals E*Trade and Fidelity Investments in deploying net.Analysis.
Four Points Digital, Chicago, named Sandy Scherling, director of client services at Organic, San Francisco, to the new post of senior VP-managing director of Four Points Digital, San Francisco, starting July 15. Four Points also said it had landed a piece of business from an online company in the financial services category.
E-mail provider USA.net will provide e-mail services for Zona Financiera, one of Latin America's largest financial portals. It's the first time USA.net has expanded into Latin American communications market. Zona previously used Critical Path for its e-mail services.
Copyright July 1999, Crain Communications Inc.