NEWS

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ACCOUNT ACTION

Melitta North America, Cherry Hill, N.J., decided to assign work on a

project basis; McAdams, Richman & Ong, Bala-Cynwyd, Pa., resigned the

estimated $6 million account.

Westfield Corp., Sydney, to Foote, Cone & Belding, Los Angeles, first

agency for the shopping center operator's $5 million consolidated U.S.

account. A number of shops previously handled.

Mexico Tourism, Mexico City, to Noble/DMB&B for creative on its estimated

$4 million U.S. and Canadian account. D'Arcy Masius Benton & Bowles'

Highway One, Los Angeles and San Francisco, will handle U.S. media buying,

while DMB&B/Toronto will handle Canadian media buying. Saatchi & Saatchi

Advertising, New York, had the account.

Mazatlan (Mexico) Tourism Board to Garcia Patto Publicitas, Mexico City,

and Vitt Media International, New York, from Gaudelli & Associates, Mexico

City, and the Atkins Agency, San Antonio, Texas, for its $3 million

account.

Federal Emergency Management Agency, Washington, to Bozell Worldwide, New

York, for a 45-month contract.

NutraSweet Co., Deerfield, Ill., to Schafer Condon, Chicago, from Ketchum

Advertising, for foodservice advertising of Equal sweetener.

Cadbury Beverages North America, Dallas, to Young & Rubicam, New York,

for 7UP, handled by Leo Burnett Co., Chicago, before it won Coca-Cola's

Fruitopia business. The creative portion of the account is under review,

with Y&R; Foote, Cone & Belding, Chicago; and Messner Vetere Berger

McNamee Schmetterer/Euro RSCG, New York, pitching.

Miller Brewing Co., Reston, Va., to Bates USA, New York, from Young &

Rubicam for Molson Breweries' Medalla brand.

MEDIA MOVES

, Los Angeles, last week named Leslie Moonves to the newly created

position of exec VP, CBS Broadcast Group, and president of CBS

Entertainment, a position previously held by Peter Tortorici, who left the

company. Mr. Moonves comes from the post of president at Warner Bros.

Television.

Anheuser-Busch signed a contract with Fox Sports assuring A-B exclusive

beer sponsorship of the next three Super Bowls. The contract covers Super

Bowl XXXI in January 1997; A-B earlier signed contracts with NBC for Super

Bowls next year and in 1998.

Amoco Oil Co., Chicago, last week broke its first marketing campaign

since hiring Campbell-Ewald, Warren, Mich. The campaign focuses on Amoco's

same-price, cash-or-credit pricing strategy, and will use spot TV and

radio, and newspaper advertising, as well as a consumer promotion

involving a scratch-card game set to begin in July.

COMINGS & GOINGS

Michele Fortune, 46, to VP-general merchandise manager of ladies' apparel

and fashion accessories for Kmart Corp. Ms. Fortune was formerly

president-CEO of Grand Rapids, Mich.-based retailer Gantos (see related

story on Page 4).

John Barr to president-chief operating officer, Quaker State Corp., Oil

City, Pa., from president of Valvoline Co. Chairman-CEO Herbert Baum

relinquished the title of president to Mr. Barr; the chief operating

officer post is newly created.

George "Jay" Hill, 62, is retiring from Hill, Holliday, Connors,

Cosmopulos, Boston. Mr. Hill, who co-founded the $325 million shop, will

serve as chairman emeritus.

Dion Hughes, 33, will join Fallon McElligott, Minneapolis, as a creative

group head next month. Mr. Hughes most recently was a free-lancer.

Joanne Milano to senior VP-director of media research and new technology,

Jordan, McGrath, Case & Taylor, New York, from VP-media research director,

Ammirati & Puris/Lintas. Also at Jordan McGrath: Marguerite DiBenedetto

Wilson to VP-associate broadcast director from the same title at Ammirati.

Stuart Spiegel to VP-general manager of iQVC, QVC's interactive shopping

division based in West Chester, Pa. He will be responsible for development

of QVC's online retailing service, to be launched this fall on the

Microsoft Network.

A. Bruce Cleverly, 50, to president of Braun U.S. and group general

manager of Braun North America, Lynnfield, Mass., from general manager,

Gillette Northern Europe. He succeeds Peter K. Hoffman, now senior

VP-business management, Gillette North Atlantic.

Susan Weiner to senior VP-marketing, Pearle Vision, Dallas, from the same

title at Marshall's, Andover, Mass.

FOR THE RECORD

Michael Ovitz last week opted not to take the top job at MCA Inc.,

choosing to remain chairman-CEO of Creative Artists Agency, Beverly Hills,

Calif. After weeks of media hype and speculation that peaked with a

Newsweek cover story last week, Mr. Ovitz reportedly decided to stay at

CAA because Seagram Co., MCA's new owner, couldn't meet his asking price

of $250 million. Seagram, which finalized its $5.7 billion purchase of an

80% stake in MCA last week, is now said to be eyeing ex-QVC CEO Barry

Diller for the job.

Pepsico restaurant executives told analysts last week several changes are slated for Pizza Hut, the chain whose sliding sales caused PepsiCo's overall restaurant earnings to fall 6.1% last year. Pizza Hut will remodel 1,000 of its units this year to boost dine-in traffic. Late this summer, it will begin testing in Syracuse, N.Y., five co-branded restaurants offering pizza and deli sandwiches from D'Angelo Sandwich Shops, a concept Pizza Hut bought in 1993. The pizza chain also plans to add new flavors to its Stuffed Crust pizza.

Blockbuster Entertainment Group paid $35 million for an 80% stake in

Mexico franchisee Grupo Mexicano de Video. The buy gives the Fort

Lauderdale, Fla.-based video rental chain control of 100 stores in the

Mexico City market.

National Basketball Association championship season means bargains are

available for marketers shopping for pitchmen, according to a marketing

"scouting report" from Foote, Cone & Belding, San Francisco. Among them:

Houston Rockets center Hakeem Olajuwon.

Coors Brewing Co.'s plans to license its name to a trading card company

for a limited edition collection of historic Coors Cards featuring vintage

advertising ran into complaints from alcohol critics contending Coors was

trying to appeal to children. Coors denied the allegations, saying the

cards, which sell for $1.99 a pack, were intended only for serious

hobbyists, and that licenser Di-Mark Group can go ahead with the cards.

Bates Worldwide is moving to bolster its position in Latin America. The

agency announced agreements with AMW Publicidad, Santiago, Chile;

Interandina Bates Lima, Peru; and Jotave Bates, Mexico City. Bates would

not say if they were affiliations or equity agreements. The agency also

opened a Rio de Janeiro branch of its Sao Paulo office, Denison Bates. Dan

Reid, managing director-worldwide client services, has taken on the

additional title of chairman-Bates Latin America. He assumes that title

from Bill Whitehead, now chief operating officer-Bates North America.

Art Directors' Club last week awarded three Gold awards eac

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