NEWS

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ACCOUNT ACTION

Jamont, London, last week moved its $40 million pan-European business to Bates Europe after McCann-Erickson Worldwide resigned the European paper products marketer's account to handle Scott Paper. Zenith handles media buying and planning.

Comet, London, to Saatchi & Saatchi from Abbott Mead Vickers/ BBDO, for the $39 million electrical appliances retailer's account. Comet, a unit of U.K. retailer Kingfisher, is the last of the company's subsidiaries to move to a Cordiant shop, consolidating Kingfisher's $121 million in advertising there. Kingfisher, the U.K.'s fourth-largest advertiser, will be Cordiant's largest single U.K. client.

CKS Partners, Campbell, Calif., dropped out of the estimated $10 million review of software marketer Oracle Corp., Redwood Shores. That leaves three finalists, Ketchum Advertising, Los Angeles; and McCann-Erickson Worldwide and J. Walter Thompson USA, both San Francisco.

Nestle Food Co.'s Glendale, Calif.-based chocolate division's Nestle's Crunch Bar and Buncha Crunch to Dailey & Associates, Los Angeles, for its estimated $10 million account, from Jordan, McGrath, Case & Taylor, Glendale, which continues to work on Nestle's Butterfinger, Raisinets and new products business.

Toys "R" Us, Paramus, N.J., awarded a second project to Wells Rich Greene BDDP, New York, for its fall TV campaign. The No. 1 toy retailer has not named an agency of record to replace J. Walter Thompson USA on its estimated $10 million broadcast account after ending its longtime relationship with Thompson early this year.

Titan Industries, Bangalore, India, to the Lowe Group, London, for its $10 million pan-European watch introduction.

Swatch Watch USA, Lancaster, Pa., to Ogilvy & Mather, New York, as U.S. agency of record for its estimated $2 million account, consolidating spending previously at Saatchi & Saatchi Advertising for media buying and Barbarella, Milan, for creative.

Whirlpool Corp., Benton Harbor, Mich., has selected five finalists in the review for its $25 million to $30 million Whirlpool brand and product advertising for North America. They are Grey Advertising; McCann-Erickson Worldwide; and incumbent DMB&B, all New York; Campbell-Ewald, Warren, Mich.; and Hal Riney & Partners, San Francisco. Presentations are scheduled for later this month, with a decision expected in late June.

MEDIA MOVES

New York, unveiled a new name, the McGraw Hill Companies, and logo at its annual stockholders meeting.

Mark Stewart to media director, McCann-Erickson Worldwide, New York, from VP-account director at media independent Media First International. Mr. Stewart replaces George Hayes, now director of agency of record media accounts at McCann.

Forbes is parting company with Munich-based publisher Burda Holdings, and looking for a new partner in Germany after terminating a five-year licensing agreement with Burda to publish Forbes.

Kelly/Tremblay & Co., Dallas and Houston, a multimedia brokerage company, has opened under the leadership of Joe Kelly, president of J.T. Kelly & Associates, Dallas, and Roger Tremblay, associate publisher at Houston Life. Kelly/Tremblay has already signed up Sports Illustrated, Reader's Digest, Entrepreneur and the North American Outdoor Group as clients.

COMINGS & GOINGS

to VP-marketing, L'Oreal Cosmetic & Fragrance division of Cosmair, New York, a long vacant post, from category director-skincare, Chesebrough-Pond's USA.

James Allman, 44, to exec VP-worldwide client service director, Lintas Worldwide, New York, a new post, from chairman/managing director, Lintas Italy, Milan, and regional director of Benelux. Valeria Monti, 39, assumes his duties as managing director, Lintas Italy, from general manager-director of client services.

to publisher, House Beautiful, New York, from VP-international marketing, Bloomingdales. She succeeds Carole Ference, who left.

Carter Eskew to partner, Robinson Lake Lerer Montgomery/Sawyer Miller, Washington. Mr. Eskew will establish a corporate and issues advocacy advertising subsidiary to be called Bozell Eskew. BJK&E is the parent company.

to advertising director, Mirabella, New York, from international advertising director, Elle. Also, Lynne Dominick to advertising manager, Elle and Mirabella, from beauty director.

(For more people news, see Page 35.)

FOR THE RECORD

The U.S. Justice Department last week sued to block the aquisition of Intuit by Microsoft Corp. Intuit's Quicken software is the leader in the personal finance software category, a market Microsoft has been unable to dent.

Chrysler Corp., Highland Park, Mich., rejected investor Kirk Kerkorian's hostile bid to acquire the company for a proposed $22.8 billion, and the takeover attempt appeared close to collapse.

America3, the first-ever women's sailing team aiming to compete in the America's Cup and backed by more than $10 million in corporate sponsorships, was edged out April 26 by Team Dennis Conner's Stars and Stripes in the final 52 seconds of a qualifying race.

Procter & Gamble, Cincinnati, Ohio, is preparing a $40 million national introduction of Crest Gum Care toothpaste to fight gingivitis. The brand has been in test in Charleston, S.C. DMB&B, New York, handles.

United Airlines, Chicago, reported net income for first quarter 1995, ended March 31, of $3 million, compared with a $97 million loss for the 1994 first quarter; revenue for the quarter was $3.3 billion, up 4.4% over first quarter 1994's $3.2 billion.

The Interpublic Group of Cos., New York, reported net income for the first quarter of 1995 of $15.2 million, up 16.8% as compared with the first quarter the previous year. Revenue was $460.4 million, up 9.4% over the comparable quarter of 1994.

Ross Roy Communications, Bloomfield Hills, Mich., is still weighing offers to acquire the agency, said Chairman-CEO Peter Mills. Suitors are said to be Omnicom Group, Bozell Worldwide and a group of investors headed by Richard Humphries.

First Chicago Corp., Chicago, announced it will charge some customers up to $3 for each visit to a teller. Banking industry insiders expect many local institutions to follow First Chicago's lead, introducing fees for many retail customers. Advertising from competing banks is expected as early as this week.

Avon Products, New York, last week was named the fragrance, cosmetics and skincare sponsor of the 1996 Olympic Games in Atlanta, as well as the U.S. Olympic Team. N.W. Ayer & Partners, Avon's agency of record, will handle advertising. Communications Diversified is Avon's sports marketing agency. Also, last week signed a record $99.5 million broadcast contract for Japanese Olympic TV rights.

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