NEWS

Published on .

ACCOUNT ACTION

Eastman Kodak Co., Rochester, N.Y., and Hallmark Cards, Kansas City, Mo., have picked Young & Rubicam, New York, and Leo Burnett USA, Chicago, as finalists for the account for their proposed venture to use photo-imaging technology on T-shirts, cards and other products, now testing in Arlington Heights, Ill.Eastern Bank, Lynn, Mass., will review its $1.5 million account, recently resigned by Mullen, based in Wenham, after it won the $15 million account of Baybanks, Waltham, from Korey, Kay & Partners, New York.

American Red Cross, Washington, is reviewing agencies for an awareness campaign. J. Walter Thompson USA, New York, handles the pro bono account and has been invited to participate. Also, American Red Cross Blood Services, Rosslyn, Va., to Arnold Advertising, McLean, for a campaign designed to increase awareness about the need to replenish blood supplies.

Timberland Co., Stratham, Mass., to BBDO Worldwide, New York, from Mullen, Wenham, Mass., for the outdoor footwear and apparel marketer's $20 million account.

Van den Bergh Foods Co., Trumbull, Conn., to Ogilvy & Mather, New York, for its new Five Brothers premium pasta sauce account, estimated at $15 million.Kingston Technology Corp., Fountain Valley, Calif., to Re:Source Marketing, Columbus, Ohio, and San Francisco, from Jefferson/Acker, Manhattan Beach, Calif., for the PC add-on products marketer's estimated $10 million to $15 million account.New Jersey Transit, Newark, N.J., to Rosanio, Bailets & Talamo, Cherry Hill, from FCB/Tierney, Philadelphia, and Keyes Martin, Springfield, N.J., for its $4.9 million account.

BellSouth Telecommunications, Atlanta, to Sanchez & Levitan, Coral Gables, Fla., as first Hispanic agency of record for its $2 million Hispanic consumer marketing account.

National Symphony Orchestra, Washington, to Fallon McElligott Berlin, New York, for its estimated $2 million account.

CPC International, Sao Paulo, to Young & Rubicam from Salles/D'Arcy Masius Benton & Bowles for the Hellmann's mayonnaise account in Brazil.

MEDIA MOVES

House Commerce Committee approved a Republican-backed bill that would lift restrictions on local telephone competition and cable TV rates, while allowing a single company to own TV stations reaching half the nation. Lobbyists expect the House will vote in favor of the bill this summer. Democrats have raised concerns about monopolies in TV station ownership; a similar bill being considered by the Senate isn't expected to pass.

Radio Advertising Bureau reported first-quarter revenue jumped 13% to $1.2 billion for national and local spot advertising over the same period in 1994. National spot led the gain with a 23% rise to $258.5 million, while local revenue rose 11% to $960.4 million. Combined revenue for March was up 10%, with a 14% rise in national spot and a 9% lift in local advertising.

The (Raleigh, N.C.) News & Observer was sold to McClatchy Newspapers, Sacramento, Calif., for $250 million and assumption of about $123 million in debt. The price includes six weekly newspapers, Business North Carolina magazine and the News & Observer's NandO online service on the World Wide Web.

Landmark Communications, Norfolk, Va., will launch the first 24-hour, Spanish-language travel channel for Latin America this October. Travel Channel Latin America will broadcast from Miami, featuring travel and infotainment programming. The ad-supported channel will target business and leisure travelers ages 25 to 54. is working out the last details of a deal to buy Western Communications, the cable subsidiary of the Chronicle Publishing Co., for a reported $600 million in TCI stock, the San Francisco Chronicle has reported.

COMINGS & GOINGS

Marshall Ross to senior VP-creative director, Cramer-Krasselt, Chicago, from senior VP-executive creative director, Campbell Mithun Esty. Previously he had his own agency and held senior creative posts at Frankel & Co. and Foote, Cone & Belding.Stephani Cook to exec VP-strategic planning, Lowe & Partners/SMS, New York, from senior principal-director o ö ~ Ä n W Q 3

In this article:
Most Popular