NEWS

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ACCOUNT ACTION

, Montvale, N.J., to IDM International, New York, from Ammirati & Puris/Lintas for its $25 million national TV buying assignment.

Glaxo, Research Triangle Park, N.C., to Grey Advertising, New York, for its estimated $12 million new direct-to-consumer advertising for Flonase allergy nasal spray.

Atlanta Falcons to Austin Kelley Advertisingas first agency for the National Football League club.

HealthPartners, Minneapolis, to Periscope Marketing Communications from BBDO for its estimated $5 million account.

Pic n' Save, Jacksonville, Fla., to St. John & Partners from in-house for the grocer's $4 million account.

Cyrix Corp., Richardson, Texas, to San Francisco, from Priscaro & Hukari, San Mateo, , for the computer chip marketer's estimated $4 million business-to-business account.

SportsLab, San Francisco, to Odiorne Wilde Narraway Groome, first agency for the traveling interactive sports entertainment center developer's estimated $3 million account.

, Stamford, Conn., to Schell/Mullaney, New York, for the diversified industrial and financial services company's $2 million corporate advertising account.

Century 21 Real Estate Corp., Irvine, Calif., to Mendoza Dillon y Asociados, Newport Beach, its first Hispanic agency.

General Mills' Restaurant Group, Orlando, Fla., to Saatchi & Saatchi Advertising and Zenith Media USA, both New York, from DDB Needham, to jointly handle media buying for its both its Red Lobster and Olive Garden restaurants.

, Mount Laurel, N.J.,to D'Arcy Masius Benton & Bowles and Bozell, both New York, for its realigned and consolidated Matchbox and dolls business, respectively.

MEDIA MOVES

MTV Networks, New York, and PolyGram N.V., London, agreed to co-own and operate two MTV channels for Asia: a Mandarin-language MTV (MTV Mandarin) that launched April 21; and an English-language MTV (MTV Asia), launching May 5. Each company will own 50% of the services. MTV retains principal creative duties for the channels,

to be run by Hong Kong-based MTV Asia President Peter Jamieson.

President John Matoian said Fox in "two or three weeks" will announce plans to re-enter the late night TV daypart. Mr. Matoian further said the company is developing both a Monday-through-Friday lineup and a Saturday night program that would compete against NBC's flagging "Saturday Night Live." Also, Fox picked up another primary affiliate from one of the Big 3 networks: WSJV-TV, South Bend, Ind., will switch Oct. 18, from ABC.

Primestar, Bala-Cynwyd, Pa., direct-broadcast satellite service today will unveil two new national TV spots, created by Adler Boschetto Peebles & Partners, New York. The spots are part of a $100 million 1995 effort.

Rainbow Programming Holding's American Movie Classics kicks off an $8 million, five-month national cable, radio and print campaign May 3 for the Woodbury, N.Y., company aimed at creating a weekend viewing habit for its classic Hollywood movies among 35-to-49-year-olds. Waring and LaRosa, New York, handles.

Rick Sirvaitis has resigned as exec VP-sales at Atlanta-based CNN Sales to become president-ad sales at International Family Entertainment. Mr. Sirvaitis is the second top Turner sales executive to resign recently, following Kay Delaney's retirement as exec VP-international sales. Larry Goodman, formerly exec VP-operations and client service, Turner Broadcasting Sales, assumes Mr. Servaitis' CNN duties, becoming exec VP-news and operations.

COMINGS & GOINGS

Richard L. Foss, 40, to VP-general manager, oral care products for Procter & Gamble North America, Cincinnati, from general manager, gastrointestinal and respiratory care products. Also, Mark F. Schar, 41, adds the VP titlein addition to general manager-coffee and peanut butter, food and beverage products, Procter & Gamble USA.

John R. Garel to senior VP-marketing and sales, America West Airlines, Phoenix, from CEO at Cadmus Journal Services, Baltimore.

Bert Gould to exec VP-marketing, promotion and program strategy, Fox Children's Network, Los Angeles, a new post, from senior VP-marketing, promotion and program strategy.

John Moore to exec VP-director of marketing services, Greenberg Seronick & Partners, Boston, a new post, from associate media director, Houston Effler Herstek Favat.

Ken Banks, 49, to president of Fahlgren Benito, Tampa, Fla., from VP-marketing, Circuit City. He succeeds who left.

John Siebert and Paul Tilley to creative directors, J. Walter Thompson USA, Chicago, from senior art director and senior copywriter, respectively.

Jeff Abbott, Lisa bennett, James Hunn and Derek Moore and Derek Moore to creative directors, Leo Burnett USA, Chicago, from associate creative directors.

Anne Loecher and Janet Madeira to creative directors, DDB Needham Worldwide, Chicago, from associate creative directors.

Evan Stone to VP-creative director, CPS Direct, Woburn, Mass., from senior copywriter, Hill, Holliday Direct, Boston. He replaces Ray Clark, who will free-lance.

Wayne Buder, 38, to director of account resources, Goldberg Moser O'Neill, San Francisco, a new position, from management supervisor on Dell Computers and other accounts.

Barbara Callan to senior VP-media director, Pedone & Partners, New York, from VP-associate media director, McCann-Erickson Worldwide. She replaces Cathy Goodin, who left.

FOR THE RECORD

Proctor & Gamble was singled out as one of several major advertisers failing to earn passing grades in a Consumers Union report on advertising in U.S. schools. The report, "Captive Kids," found what CU termed "an enormous and unprecedented amount of advertising in schools" and said such messages are corrupting public education. P&G was cited as a particularly egregious example for supplying schools with instructional materials considered biased and low in educational content. Kellogg Co. and the National Livestock & Meat Board were similarly cited.

Eastman Kodak Co. reported earnings for the quarter up more than 80% over the same period last, to $262 million. Sales were up 14% to $3.14 billion.

True North eliminated 22 jobs, or about 10% of the staff, in its Santa Ana, Calif., Foote, Cone & Belding office in a cost-cutting move on its mainstay Mazda Motor of America account. Mazda's U.S. arm is coping with the financial struggles of its Japanese parent, and both the FCB office and Mazda in the U.S. have undergone key staff changes recently. Mazda Senior VP George McCabe reaffirmed the marketer's 24-year relationship with FCB.

Ford Motor Co.'s first-quarter 1995 earnings jumped 71% to $1.55 billion from $904 million for the first three months of 1994.

Starbucks Coffee Co. and Pepsi-Cola Co. last week confirmed that their new carbonated coffee beverage, named Mazagran, will be tested in two Starbucks units in Santa Monica, Calif., this month. The joint venture partners will test a bottled version in supermarkets this summer. Hal Riney & Partners, San Francisco, is handling the launch.

Volvo has named the Moscow office of Boston-based Friedmann & Rose as its first agency in the former Soviet Union. Friedmann will handle advertising in all Russian-speaking countries; billings were undisclosed. The agency also won the account for Telmos, a joint phone venture between AT&T and MGTS, the local Moscow phone company.

MCA just one week after announcing its acquisition by Seagram Co., said its Universal Television unit signed a new, multiyear exclusive production agreement with hit producer Dick Wolf's Wolf Films.

, New York, will break a network and cable TV ad campaign next week for its Visa and MasterCard credit cards, via Lowe & Partners/SMS. Print ads will follow in July in such books as National Geographic, Working Mother, Working Woman and Redbook. The $60 million campaign uses the tagline "Got your Citibank card?"

The Florida Tourism Commission has announced $6 million in private sector funding and presented a four-year marketing plan to state lawmakers, in an effort to privatize the state's marketing. Florida Gov. Lawton Chiles hopes to have the public-private partnership operational by July 1 and boost the state's annual marketing budget from $17 million to $40 million in three years.

Bayer Consumer Care last week began a broadcast and print campaign from BBDO Worldwide, New York, for a relaunch of Bayer Enteric as Aspirin Regimen Bayer, positioning it for use in heart attack and stroke prevention. Extra Strength Bayer will also be supported by the campaign; the overall 1995 ad budget is $40 million. Print ads break in May issues of Reader's Digest, Better Homes & Gardens, Prevention and other magazines.

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