Tyson Foods, Springdale, Ark., to DDB Needham Worldwide, Chicago, from Saatchi & Saatchi Advertising, New York, for its estimated $25 million to $30 million Tyson, Lewis Kemp and Weaver brands account.
Princess Cruises, Los Angeles, to J. Walter Thompson USA, Chicago, from Lintas Campbell-Ewald, Los Angeles, for its $25 million account.Silicon Graphics, Mountain View, Calif., to Cole & Weber, Seattle, from Poppe Tyson, Mountain View, for the computer workstation and software marketer's estimated $10 million to $20 million global account. The company spent about $5 million in 1994 but has boosted spending to allow broader media and an image campaign.
Shoney's Restaurants, Nashville, Tenn., to Time Buying Services, New York, from Martin/Williams, Minneapolis, for its $19 million media buying account.
Novell, Provo, Utah, to Young & Rubicam Europe, London, from a variety of agencies for its consolidated European account, estimated at $12 million. The expected move secures the position of Y&R, San Francisco, as global creative agency on the software marketer's estimated $40 million worldwide account.
Omni Hotels, Hampton, N.H., to Gearon Hoffman, Boston, from Earle Palmer Brown, Philadelphia, for its estimated $3.5 million account.H.J. Heinz Co., Pittsburgh, to J. Brown/LMC Group, Stamford, Conn., and Pittsburgh, from Leo Burnett USA, Chicago, for its account. Volkswagen of America, Auburn Hills, Mich., to Loiminchay, New York and San Francisco, as first agency to handle advertising, promotion and public relations to Asian-Americans. Separately, creative presentations are being made this week by four agencies vying to replace Berlin Cameron Doyle, New York, on the estimated $90 million VW account. Former agency DDB Needham Worldwide, New York, is said to have the inside track. Also in the running are Deutsch; Arnold Fortuna Lawner & Cabot, Boston; and the Richards Group, Dallas.
Conde Nast Publications said it will freeze ad rates through the rest of the year. The move is expected to increase pressure on other publishers to follow suit and absorb the hit from paper price hikes.
Dow Jones & Co. is exploring the launch of a weekly magazine aimed at Americans who do business internationally. Amity Shales, former editorial features editor of The Wall Street Journal, and Thomas Eglinton, managing director of the weekly Asian Wall Street Journal, are overseeing the project.Viacom said it will consider new buyers for its cable systems following a Senate Finance Committee repeal of the Federal Communications Commission's minority tax certificate program that was the basis of a $2.3 billion deal to sell Viacom's systems to minority-owned InterMedia Partners. Also, Viacom completed the $1.075 billion sale of Madison Square Garden to a partnership of ITT Corp. and Cablevision Systems Corp. The company will turn over ownership of the facility, the New York Knicks basketball team, the New York Rangers hockey team and the MSG regional cable sports network.Ziff-Davis Publishing Co. will market 13 publications, including two titles published on CD-ROM, via the Electronic Newsstand on the Internet.
House of Representatives approved $17 billion in federal budget cuts to existing programs, including public broadcasting. White House Chief of Staff Leon Panetta vowed President Clinton would veto the bill in its current form. Separately, the Republican majority pushed a plan through a House budget committee that would make another $100 billion in reductions over the next five years, including privatizing the Corporation for Public Broadcasting.CBS unveiled its 1995-96 prime-time development slate, including a plethora of series featuring big stars such as Don Johnson, controversial comedian Andrew Clay, actresses Elizabeth McGovern and Joan Cusack and a TV series adaptation of author John Grisham's "The Client." The projects also include a significant number of series designed to appeal to young viewers, including "Beck," "Staten Island 10309" and Nickelodeon star Melissa Joan Hart's "Clarissa."
COMINGS & GOINGS
Arthur Selkowitz, 51, to president, DMB&B/Asia-Pacific, New York, from his post as worldwide account director on D'Arcy Masius Benton & Bowles' Procter & Gamble Co. business. He succeeds John Ferries, who remains president, DMB&B/Americas.
Mark Shuster to the new position of director of performance marketing, Converse, North Reading, Mass., from director of strategic planning, Reebok International, Stoughton. Also at Converse, Tom Nelson to the new position of senior VP-sales, from VP-sales, Rockport Co., Marlborough. (For more people news, see Page 33.)
FOR THE RECORD
American Honda Motor Co.'s Acura division begins a network TV teaser campaign today from Ketchum Advertising, Los Angeles, for the TL, a critical new midlevel sedan that replaces the Vigor.U.S. Shoe Corp. announced a deal to sell its footwear operations to Nine West Group for $560 million in cash plus stock warrants valued at around $40 million. U.S. Shoes' brands include Pappagallo, Capezio, Easy Spirit and Joyce. Lotas Minard Patton McIver, New York, handles creative for U.S. Shoes, and Media That Works, Cincinnati, does media.
True North Communications has purchased Livingston & Co., Seattle, and will fold it into the Seattle offices of Borders, Perrin & Norrander (AA, March 6). Roger Livingston, formerly Livingston president-CEO, will become a Borders consultant.Oregon State Lottery's advertising drew just one critic during legislative hearings on a bill to abolish all ad funding. Of seven people who testified at the hearing, only a church coalition spokeswoman supported the bill. The measure's sponsor, Republican Sen. John Lim, now is considering reducing ad funds. Moffatt/Rosenthal, Portland, handles the lottery's campaign. Elected officials, lottery representatives and lobbyists for newspapers and the grocery industry testified against the proposal. Advertising agencies have already registered their opposition.KFC Corp. is dropping the Col. Sanders character as its spokesman, launching a $70 million campaign focusing on family meals in an effort to combat Boston Market's focus on fully prepared meals. "Everybody needs a little KFC" is the tagline, from Young & Rubicam, New York.Hyatt Hotels & Resorts launched a $12 million advertising campaign during the NCAA basketball tournament. The two 30-second spots from BBDO Worldwide, New York, feature Hyatt employees and are themed "Discover the people with the Hyatt touch." The image campaign is designed to show the traveler that there is an ownership feeling at the employee level at Hyatt properties. Ads will follow on cable as well as in leisure and travel magazines in April.Bristol-Myers Squibb Co. will launch the 1995 Excedrin No. 1040 Tax Headache radio marketing campaign on March 20 in 17 markets. CRN International, Hamden, Conn., created and produced the campaign, featuring tax experts giving on-air advice for the most common tax problems and questions as well as "tax relaxer" prizes and giveaways.Procter & Gamble Co. has verified its "one tiny capful is all it takes to clean even tough dirt" statement, used in its Ultra Spic & Span advertising. The National Advertising Division of the Council of Better Business Bureaus challenged the claim's accuracy as part of its standard monitoring program. P&G did agree to be more clear in its definition of "most regular cleaners," used in a comparative statement in the broadcast effort. Saatchi & Saatchi Advertising, New York, handles.Coca-Cola Co. and Guinness-owned brewer Cruzcampo were among 30 marketers providing $600,000 in sponsorship of the March 18 wedding of Princess Elena and stockbroker Jaime de Marichalar in Seville, Spain. Wine company Pedro Domecq provided the couple's horse-drawn carriage, and department store chain El Corte Ingles supplied footmen and carriage driver uniforms in its corporate color of green. Coca-Cola contributed a large marquee.Pirelli Armstrong Tire Corp. kicked off its biggest ever U.S. campaign, with a $7 million effort that broke March 18. The cable TV spots feature U.S. Olympic gold medalist Carl Lewis, who plays a new superhero known as Tireman. Young & Rubicam, New York, created the character for use by Pirelli in Europe, the Far East and South America.Colgate-Palmolive Co. is introducing My First Colgate and the Mighty Morphin Power Rangers toothbrushes for children as well as Teen Kool Looks for pre-teens. The Colgate Ultra Fit Toothbrush is being launched for adults. During first quarter 1995 all packaging designs on toothbrushes will be improved to provide a greater effect on display.
Bozell, Jacobs, Kenyon & Eckhardt, London, bought Lewis & Gace for an undisclosed sum and will merge the agency with Bozell's healthcare division to create Lewis Gace Bozell Healthcare Worldwide, headquartered in New York with offices in London and Brussels. The new company will be one of the top 15 healthcare agency networks in the world.