NEWS

Published on .

ACCOUNT ACTION

Sunshine Biscuits, Woodbridge, N.J., is reviewing its $5 million account, after Waring & LaRosa, New York, resigned.

Taco Bell Corp., Irvine, Calif., consolidated its $155 million account with lead agency Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., ending its relationship with the Richards Group, Dallas.Heineken USA, White Plains, N.Y., to Wells Rich Greene BDDP, New York, from Warwick Baker & Fiore for its $15 million Heineken brand account.

MEDIA MOVES

Outdoor Advertising Association of America reported ad revenues for the first half were $875 million, up 11% from the same period last year. Tobacco grew 70% to $34.9 million; entertainment and amusements stayed in first place with $40.7 million.

OBITUARIES

Orville Redenbacher, 88, America's popcorn king, died Sept. 19 in Coronado, Calif. Mr. Redenbacher in 1952 co-founded Chester Inc., where the hybrid popping corn that bears his name was developed. He sold the business in 1976 to Hunt-Wesson.

Arthur A. Porter, 80, who helped establish the Gallup Poll, died of cancer Sept. 16 in Tucson, Ariz. In addition to the 10 years he spent with Gallup, he worked at Leo Burnett Co., Chicago, J. Walter Thompson Co., New York, and Campbell-Ewald, Detroit, and was owner and chairman of outdoor advertising company Capital Cos., Harrisburg, Pa.

David H. Echols, 78, a longtime Chicago advertising executive, died Sept. 9. Mr. Echols had been a marketing lecturer at the University of Chicago Graduate School of Business since 1977, and previously worked for Campbell-Ewald, Grant Advertising and Fuller & Smith & Ross. Mr. Echols is credited with pioneering U.S. marketing techniques throughout Latin America and Europe.

FOR THE RECORD

Intel Corp. will call its upcoming microprocessor the Pentium Pro, opting to build on the equity of its current flagship chip for the next-generation product. Pentium Pro will be introduced in high-end business computers later this year and then work its way down to lower-price consumer and business PCs.Sen. Wendell Ford introduced a bill to regulate tobacco advertising that is weaker than President Clinton's proposal. The Senate minority whip from Kentucky proposes legislation that would leave ad regulation with the Federal Trade Commission.

Association of National Advertisers is asking the New York City Council to not rush to ban ads as it considers an ordinance that would ban advertising harmful to minors in the wake of the Calvin Klein jeans ad controversy. And President Clinton added his voice to those who objected to the Calvin Klein jeans ads. "It was wrong. It was wrong to manipulate those children and use them for commercial benefit," President Clinton said last week.

Lillian Vernon Corp. and Freeman Spogli Co. have terminated the agreement under which the investment company would become the majority stockholder of Vernon (AA, June 19), citing continued paper price increases, general uncertainty in the retail sector and Vernon's expectation that its net income wouldn't reach projected levels for the fiscal year ending Feb. 25, 1996.Canadian Tobacco Manufacturers' Council's reaction has been restrained to the Supreme Court of Canada's ruling striking down legislation that banned all tobacco advertising. A council spokesman said tobacco companies won't reintroduce any advertising until they can review the decision.Chrysler Corp. was the center of rising speculation that it's looking for an international auto partner when shares of Swedish automaker AB Volvo rose 9.2% in one day on rumors of a Chrysler takeover attempt.The UCLA Center for Communication Policy's study on TV violence found regular series handled violence in a more responsible way than made-for-TV and theatrical movies on TV.

"Values Attitudes Lifestyles" consumer segmentation system should be used by media planners and buyers placing advertising for the fast-growing PC product segment, and not just limited to the creative and account planning departments, Television Bureau of Advertising President Ave Butensky told media buyers last week. Use of older print-based media planning tools jeopardizes the full potential impact of TV advertising, he said.

NIMA International presented its NIMA Awards, giving Best Corporate Brand/Image Awareness Building Infomercial to Apple Computer for its program, "The Martinettis Bring Home a Computer," produced by Tyee Productions, Portland, Ore., and Hawthorne Communications, Fairfield, Iowa.

In this article:
Most Popular