Dunkin' Donuts, Randolph, Mass., narrowed the list of agencies pitching the marketer's $40 million account: TBWA, Kirshenbaum Bond & Partners, Lowe & Partners/SMS, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, FCB/Leber Katz Partners and Cliff Freeman & Partners, all New York. Pile & Co., Boston, is handling the review. Ally & Gargano, New York, previously handled.
Polaroid Corp., Cambridge Mass., has invited Cliff Freeman & Partners, New York; Goodby, Silverstein & Partners, San Francisco; and Leonard/Monahan, Providence, R.I., to pitch creative for TV ads to appear in March. Although this pitch isn't for agency of record on the $30 million account, Polaroid will begin that search next year.
JanSport, Appleton, Wis., is reviewing the $3 million account for its backpacks and outdoor equipment. Incumbent Elgin Syferd/ DDB Needham, Seattle, is participating.
New England USA, Boston, will issue requests for proposals in September to seek a first agency of record for the organization of travel and tourism-related associations' $500,000 account.
Carnival Cruise Lines, Miami, to McFarland & Drier from HMK, Boston, for its $20 million print advertising account. Along with the account move, McFarland parent Hameroff/Milenthal/Spence, Columbus, Ohio, acquired HMK for an undisclosed sum.Hardee's Food Systems, Rocky Mount, N.C., to Pollak Levitt Chaiet, Atlanta, from Lewis Advertising, Rocky Mount, for its estimated more than $5 million account for the Atlanta, Orlando and Tampa/St. Petersburg, Fla., markets.BMW of North America, Woodcliff Lake, N.J., to Fallon McElligott Berlin, New York, from Christy MacDougall Mitchell for its $1.5 million motorcycle account.
Olympia Arenas, Detroit, to Bozell Worldwide, Southfield, Mich., from in-house for its account for the Detroit Red Wings, Fox Theater, Detroit Rockers and Second City.ValuJet Airlines, Atlanta, to Fricks Advertising from Linder Media for print and broadcast buying. Orvis Co., Manchester, Vt., to Evergreen Advertising & Marketing, Middlebury, as first agency for the fishing and outdoor cataloguer's direct-response account.
Arbitron Co. in 1996 plans to introduce a new qualitative, local market media research service for radio stations, TV stations and cable systems in 38 medium-size markets. Called RetailDirect, the new service will provide media sales executives with detailed profiles of local consumers, including how they read local newspapers, shop at local retailers and patronize restaurants, banks and other local market businesses.
Tribune Broadcasting Co. exercised its first equity option for a stake in the WB network, as part of a launch agreement with Warner Bros. Tribune will invest $12 million to acquire a 12.5% limited partnership interest in the fledgling TV network.
Linda Mason to associate publisher at GQ, New York, from advertising director. She is succeeded by Giulio Capua, from advertising manager.
Martin Grant to president-sales and marketing at Channel One, New York, from senior VP-group account director at D'Arcy Masius Benton & Bowles.
COMINGS & GOINGS
Peter England to president-CEO of Unilever's Elizabeth Arden Co., New York, from chairman of Unilever's Elida Gibbs-Faberge, Paris. Mr. England succeeds Kimberly Delsing, who will pursue other interests.Carl Spielvogel, former chairman of Bates Worldwide, has been appointed by President Clinton to become a member of the new Broadcasting Board of Governors of the U.S. Information Agency.Gary K. Cooper, 40, to VP-marketing, North America, at Tambrands, White Plains, N.Y., from VP-marketing at Tetley, Shelton, Conn.Charles Brown Jr. to chief operating officer-consumer imaging at Eastman Kodak Co., Rochester, N.Y., from VP and general manager-sensitized goods. Also, Alexander Wasilov gets the title of chief operating officer-consumer imaging, from VP and regional business gener ‰ ë Å l ^ n × o< « q µ r ü‚ .