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MuseumNetwork.com, Philadelphia, tapped TBWA/Chiat/Day, New York, as first agency of record to handle is advertising and marketing efforts. The agency will work with sibling TBWA GGT Simons Palmer, London, on the account. Spending is estimated at $75 million through 2001. The MuseumNetwork portal provides access to museum information from more than 30,000 worldwide cultural institutions.

Copyright February 2000, Crain Communications Inc.

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