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EVineyard, Portland, Ore., to Rosen/Brown for the online wine store's direct marketing account. Although Wieden & Kennedy remains general ad agency of record, an eVineyard spokesman said the company won't be doing general advertising in the near future.

FoxSports.com named Rick Jaffe, former executive sports editor at the Los Angeles Times, to the position of executive producer. He will oversee the New York and Los Angeles news operations; it was unclear where he will be based. FoxSports.com is a division of News Corp.'s News Digital Media.

Sony Pictures Family Entertainment named Akiko Kumagai-Kuo director-Internet strategy and marketing. She has worked at the company for the past three years in various roles in the areas of business development and strategic planning. She will be based in Culver City, Calif.

Copyright April 2000, Crain Communications Inc.

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