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In other news

Published on .

Optimedia is launching interactive@optimedia, a consulting and planning service.

Yahoo! on April 10 unveils the world's la-Z-iest shopper promotion. From a Yahoo! branded La-Z-Boy chair--equipped with a telephone, massager, refrigerator and Internet access--the shopper can buy things from merchants featured on Yahoo! Shopping. The promotion, which runs through May 12, is at Rockefeller Center. Featured e-tailers include Bluefly.com, RedEnvelope and Origins.

RealNetworks on April 10 launches a service to insert ads into live TV broadcasts on the Web.

BrandEra.com, a portal for the creative, advertising and marketing community, signed a deal with the Ad Age Group, linking BrandEra with AdAge.com.

Dot-coms are a big chunk of the 110 finalists for the Outdoor Advertising Association of America's 2000 Obie Awards. In 1999, there were no dot-com finalists. With billboards along U.S. Highway 101 in Northern California hitting $75,000 a month, is it any wonder.

Copyright April 2000, Crain Communications Inc.

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