BulldogResearch.com, a site that grades Wall Street analysts for investors, launches its first advertising May 1, a $4 million campaign from McCann-Erickson Worldwide, Troy, Mich. Outdoor ads break in New York, followed by outdoor and print ads in more markets.
ITurf (www.iturf.com), an online network for teens and young adults, breaks a $5 million campaign May 1, created in-house. Print ads will appear in June issues of Rolling Stone, Seventeen, Spin, Teen People and YM.
Scott Bedbury, former chief marketing officer at Starbucks Coffee Co. and ex-ad chief at Nike, signed on as consultant and "brand architect" at ePods, which this month launches a home Net access device.
CompuBank to McCaffery Ratner Gottlieb & Lane, New York, as first agency of record for the online bank, with spending of $5 million to $10 million.
Copyright May 2000, Crain Communications Inc.