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Nickelodeon folded its Red Rocket retail toy site (redrocket.com) earlier this month

Buy.com on May 16 begins its first major promotion with a sweepstakes to push sales of the DVD release of Metro-Goldwyn-Mayer's James Bond movie "The World is Not Enough." The e-tailer will run radio ads and online ads and send messages to people on Buy.com's opt-in e-mail list. Bond drives a Z8 roadster in the movie; grand prize in the sweepstakes is an X5 sport-utility vehicle.

Will the Internet Advertising Bureau become the Interactive Advertising Bureau? The IAB board discussed a name change during @d:tech last week, and Chairman Rich LeFurgy notes the IAB is moving into broadband and wireless. But he says the IAB for now will keep Internet in its name.

A banner on a building on Silicon Valley's Highway 101 touts the home of www.pieinthesky.com. Another pie-in-the-sky Net scheme? No. It's a 26-year-old outfit that makes ad blimps. What Internet bubble would be complete without a blimp full of hot air? The company uses helium, actually. Hindenberg-style hydrogen would be more suitable for dot-coms.

DoubleClick will handle advertising and sponsorship sales relationships for Reader's Digest World (readersdigest.com), as part of its Women, Family & Health Select Network.

VIG Network (vig.com), an e-mail marketing company run by former Time Inc. executive Rebecca Darwin, officially opens May 15 to provide consumer marketing programs. San Francisco agency Swirl created a print campaign for the launch.

Copyright May 2000, Crain Communications Inc.

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