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CDNow named Chris Maccaro senior director of media sales from director-East Coast sales. He is based in New York.

CarsDirect.com, Los Angeles, to Siltanen/Keehn as its agency of record. Advertising is expected to launch in the third quarter. The agency was founded last January by TBWA/Chiat/Day alumni Rob Siltanen and Pam Keehn.

Copyright May 2000, Crain Communications Inc.

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