Computer reservations services company Sabre last week created three new business units and named Sam Gilliand, formerly senior VP-product marketing, its first chief marketing officer. Sabre last year was spun off from AMR Corp., the owner of American Airlines. Sabre's new units will focus on the travel distribution and information technology efforts, and an Emerging Businesses unit will explore partnerships with other online players.
Best Buy Co.'s launch of BestBuy.com, its new online store, could come as soon as the week of June 12, according to people close to the company. A highly integrated ad and marketing effort for the bricks-and-mortar stores and the online venue is expected to roll out shortly after the launch via DDB Worldwide, and its online unit DDB Digital, both New York.
Fast gasp: Women sports e-tailer Lucy.com is searching for a "Lucy" lookalike to run in the Portland Marathon Oct. 1. The candidate must bear a resemblance to Lucy of Portland, a woman portrayed in its estimated $15 million ad campaign from Ground Zero, Marina del Rey, Calif. The Lucy lookalike will broadcast as she runs the race so, a Lucy spokeswoman says, she needs to be a good runner with strong lungs--"so she won't be gasping" when she speaks.
Q: Who drives the shiny black Porsche in the parking lot outside Mullen's digs in Wenham, Mass.? A: The agency's exec VP of interactive, Rich Person.
Copyright June 2000, Crain Communications Inc.