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Most Popular Corp., an online service that lets golfers reserve tee times for any golf course, named John Mattes director-sponsorship sales. He was formerly national sales manager for Golfweek magazine and He will be based in Scottsdale, Ariz. to Holland Mark Edmund Ingalls, Boston, for its $10 million to $15 million account. The site offers reviews of music, movies, jobs, summer travel and other topics.

Travel Association of America, Washington, tapped the Lord Group and Media Edge, both New York, to handle the launch of its SeeAmerica Web site. Lord will handle all creative, slated to break this fall, while Media Edge is responsible for media planning and buying.

Copyright June 2000, Crain Communications Inc.

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