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Most Popular, a youth-oriented site, breaks online banners and street-level ads the week of July 24 as a prelude to an estimated $5 million national print, campus outreach and event marketing campaign this fall. WongDoody, Los Angeles, handled the campaign.

Zagat Survey, New York, assigned advertising and sponsorship sales for its Web site to DoubleClick.

NHL Interactive CyberEnterprises, New York, named Phase2Media exclusive ad sales rep for the National Hockey League's Web site., Woodcliff Lake, N.J., launched, a new e-commerce site for bricks-and-mortar retailer Babies "R'' Us. Babies "R'' Us currently operates 135 stores in the U.S.

Copyright July 2000, Crain Communications Inc.

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