McDonald's Corp. has elevated two operations executives--Robert Doran and Patrick Flynn--to help McDonald's USA President Edward Rensi oversee the U.S. system, which has grown 50% during Mr. Rensi's tenure. ... The New Yorker
is increasing its circulation rate base by 3.6% to 725,000, hiking the newsstand price by 16% to $2.95 and boosting the basic one-year subscription cost 11% to $39.95 as of the Jan. 8 issue. The price of a color page jumps 12% to $59,460. ... Kmart Corp. is dropping its sponsorship of the Kmart Greater Greensboro Open golf tourney in Greensboro, N.C., according to a report in Saturday's edition of The Greensboro News & Record
. ... G. Heileman Brewing Co. got at least a temporary reprieve on its financial problems when lenders agreed to extend it $30 million more in return for Heileman principal owner Hicks Muse & Co. agreeing to guarantee repayment of that money. ... Anheuser-Busch is slated to follow up its talking frogs ads with new Budweiser spots combining animation of its famous Clydesdales with actual pictures. DDB
Needham Worldwide, Chicago, handles Budweiser. ... Sally Tassani to director of operations for Leo Burnett
Co.'s direct, promotions and interactive unit. She had been CEO of Chicago-based Tassani & Paglia. ... Avon Products and the Reader's Digest Association have formed a strategic marketing alliance to target new customers in Australia, New Zealand, Brazil, Canada and France.
Copyright October 1995 Crain Communications Inc.