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Major League Baseball is said to have finalized negotiations with ESPN, Fox, NBC and Liberty Sports for its TV rights with five-year deals with each that total $1.6 billion...Florida Department of Citrus, Lakeland, is accepting bids for its $20 million ad account, now at Saatchi & Saatchi Advertising, New York...Tele-Communications Inc., its Liberty Media Group subsidiary and News Corp., as expected, unveiled an alliance to own and operate sports programming services on a global basis. Liberty's Prime Sports regional networks and News Corp.'s fledgling fX cable network combine with the companies' other assets for the venture...Television Bureau of Advertising reported TV station ad sales rose a scant 0.8% in September and were up 3.1% for the third quarter. Local spot outpaced national, with stations up 5% for September and 4.8% for the third quarter in local sales. National spot sales were down 4.4% in September and up only 1% in the third quarter...Fox is said to be so angry over cancellation of the Nov. 4 Mike Tyson-Buster Mathis Jr. bout that it is rethinking a monthly boxing series deal with Mr. Tyson's manager, Don King. Mr. Tyson's managers promise the fight will be rescheduled...Pepsi-Cola International, Purchase, N.Y., to Ogilvy & Mather, New York, from BBDO Worldwide for its $15 million international 7UP account...Ian Diery to president-CEO, AST Research, Irvine, Calif. Mr. Diery is the former marketing chief of Apple Computer...TV Guide said it will raise its ad rates 10% with the Jan. 6 issue. A one-time color ad page will cost $137,500; a b&w page will cost $116,700.

Copyright November 1995 Crain Communications Inc.

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