Dell Computer Corp.
is expected to begin its first major national TV campaign in February, with ads from Goldberg Moser O'Neill, San Francisco. . . . Apple Computer
is suspending its existing holiday network TV campaign and using the time to air a spot from BBDO
Worldwide, Los Angeles, focusing on Apple's Internet strengths. The spot breaks Dec. 11. . . . RJR Nabisco Holding Corp. Chairman-CEO Charles "Mike" Harper, citing family reasons, said he would give up his CEO post. RJR's board named former general counsel Steven F. Gladstone to succeed Mr. Harper. . . . California Air Resources Board is backing down from a requirement that car companies sell 20,000 pollution-free cars per year in 1998 but in return may ask automakers to drop an industry media campaign against electric cars, Automotive News
reports. . . . Michael P. Schulhof was ousted as president of Sony Corp. of America
in a move that could lead Sony to abandon his strategy of tying consumer electronics production to control of creative ranging from movies to music. Sony Corp. Chairman Nobuyuki Idei will now have direct control of the U.S. Sony business. . . . Barbara Litrell is expected to be named publisher of Working Mother
on Dec. 11. She left the senior VP-publisher post at McCall's earlier this year in a realignment at Gruner & Jahr USA Publishing. . . . ABC News unveiled plans for a 24-hour news channel to launch in early 1997. ABC said it plans to spend the next year cobbling together distribution arrangements on a non-exclusive basis with cable system operators, telecommunications companies and others, including direct broadcast satellite outfits. . . . Warren Flick, 51, to president-general merchandise manager of U.S. Kmart stores and exec VP of Kmart Corp., Troy, Mich., from chairman-CEO of Sears de Mexico. Kenneth Watson, exec VP-marketing and product development, will report directly to Mr. Flick. . . . Bell Atlantic Nynex Mobile, Bedminster, N.J., to Bozell Worldwide, New York, as agency of record for its estimated $50 million account. The account was previously handled by four agencies: W.B. Doner
& Co., Baltimore; Erwin-Penland, Greenville, S.C.; Mason & Madison, New Haven, Conn.; and J. Walter Thompson USA, New York. . . . Nancy Weber, currently marketing director of the Newspaper National Network, is expected to jump to the sports/leisure division of the New York Times Magazines as corporate marketing director.
Copyright December 1995 Crain Communications Inc.