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Cabletelevision Advertising Bureau estimated ad spending on basic cable TV networks soared 17.7% through September to $2.575 billion. For the third quarter, cable ad spending rose 23.1% to $867.6 million.
McDonald's Corp. has begun testing its new signature burger, the Arch Deluxe, in one or more restaurants. Fallon McElligott, Minneapolis, is working on creative.
Bob Shamberg to VP-mall store marketing, a new post at Sears, Roebuck & Co., Hoffman Estates, Ill., from VP-marketing. Also, Daniel Laughlin to the new post of VP-strategic marketing from VP-apparel marketing.
Katz Media Group, New York, has formed an interactive unit called Millenium Media Marketing, and in January will begin to sell advertising space on a new online shopping service called ValuOne Online, based in Salt Lake City.
Jump is the working title for the new women's active sports magazine now under development at Conde Nast Publications, with a prototype expected in January for review by Conde Nast Chairman S.I. Newhouse Jr.
David Kahn to publisher of Saveur from associate publisher, taking over responsibilities relinquished by Joe Armstrong, who remains publications director.
Point-of-Purchase Advertising Institute will relocate its headquarters to Washington from Englewood, N.J., by the end of 1996. The trade association believes the move will help it better serve its members as the POP industry expands on a global basis.

Copyright December 1995 Crain Communications Inc.

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