picks Beyond Interactive for online ad campaign

Published on .

Most Popular, a personalized business news and information site, has selected Beyond Interactive, Ann Arbor, Mich., to develop an online advertising campaign designed to drive traffic and increase registrations on the site. The campaign includes a media plan with placements in community sites, e-mail-based newsletters, and opt-in targeted e-mails. Beyond Interactive is also designing ad creative that highlights both the customizable functionality of and the variety of industries covered.

Copyright June 1999, Crain Communications Inc.

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