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Newspaper ad $ up 6.8%

Published on .

Ad spending in newspapers climbed 6.8% for the second quarter, over the same period in 1999, to $12.1 billion, according to the Newspaper Association of America, Vienna, Va. National advertising was up 14.3% to $2 billion; classified, up 5.5% to $4.7 billion; and retail, up 5.2% to $5.4 billion. First-half results: total spending up 6.3% to $22.9 billion, with national up 16.3% to $3.9 billion, classified up 6.1% to $9 billion and retail up 3% to $10 billion.

Copyright September 2000, Crain Communications Inc.

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