Newspaper ad spending climbs 5.5% in 3rd quarter

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Newspaper ad spending climbed 5.5% in the third quarter, vs. a year ago, to $11.3 billion, said the Newspaper Association of America, Vienna, Va. National advertising was up 17.9% to $1.6 billion, retail up 3% to $5.1 billion and classified up 4.5% to $4.6 billion. Year-to-date: total spending up 5.2% to $32.9 billion, with national up 16% to $4.9 billion, retail up 3% to $14.8 billion and classified up 4.1% to $13.2 billion.

Copyright December 1999, Crain Communications Inc.

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