Newspaper ad spending rises 5.8%

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Newspaper ad spending climbed 5.8% in the fourth quarter, vs. the same period in 1998, to $13.4 billion, according to the Newspaper Association of America, Vienna, Va. National advertising surged 22.5% during the period, reaching $1.8 billion. Retail was up 2.4% to $6.1 billion and classified up 5% to $5.5 billion. Yearend results: total spending up 5.4%, topping $46 billion, as national was up 17.7% to $6.7 billion, the largest percentage gain for national advertising since 1976; retail up 2.8% to $20.9 billion; and classified up 4.3% to $18.6 billion.

Copyright March 2000, Crain Communications Inc.

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