Newspaper group promotes medium

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The Newspaper National Network, New York, formed last fall to land more national advertising for daily newspapers, said it plans to break its first trade advertising campaign next week in advertising publications and vertical trade books. NNN has targeted six broad categories for ads: automotive, beverages, cosmetics, drugs & remedies, food and household supplies. Culver Moriarity Glavin, New York, developed the campaign.

Web
The American Stock Exchange opened a World Wide Web site today, becoming the first U.S. stock market to have a home on the Internet. The site offers daily market summary, information about equity options and derivative products and other AMEX news. AMEX also announced it has entered into an information alliance with America Online, although details on what the alliance will yield won't be announced until August.

Internet
The St. Louis Post-Dispatch is quite literally hooking up with the Internet. The Pulitzer Publishing Co. newspaper signed a marketing agreement with Global Internet, Palo Alto, Calif., that trades seminars and exposure for the interactive provider for access to the Internet. Effective Monday, all Post-Dispatch reporters have direct access to the Internet, with the hookup fee paid for by MIDnet, Global Internet's Midwest subsidiary. Global Internet will later get the rights to promote the Post-Dispatch's involvement in its service and other unnamed services.

Copyright June 1995 Crain Communications Inc.

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