Martin won Best newspaper ad for a partial page b&w execution for the "G. Gordon Liddy Live" talk show on WRVA-AM in Richmond.
Under photo of a newspaper headline telling of Mr. Liddy's sentencing in the Watergate case are six lines of 64-point type: "In 1973, they couldn't make him talk. In 1993 they can't shut him up."
The only other elements are a photo of Mr. Liddy at the mike and the name and time of the show.
General Motors Corp.'s Chevrolet Division-Geo Metro (color page): Lintas Campbell-Ewald, Warren, Mich. White space is used effectively for the mileage-efficient Metro. Under the headline, "Now that the president's gasoline tax has become law, we'd like to introduce the loophole," is a photo of a Metro in profile and a subhead heralding the car's miles per gallon (city 53, highway 58).
Blue Cross/Blue Shield (b&w spread): Martin Agency. A boxer dog puts one paw protectively around a cat, who looks up admiringly. Headline: "We're changing the way the medical community and insurance companies work together." Copy describes a partnership Virginia's Blue Cross/Blue Shield formed with a group of doctors and a heathcare system.
Autolease (b&w partial page): Hawley Martin (no longer in business; ad was entered by former parent Fahlgren's Atlanta office). Under the headline "Buy American. Rent Japanese," a Mazda Miata is pictured against a white background, along with its rental price: $29.95 per day. Only other type, under the Autolease logo: "We rent cars you'd want to own."
Blue Ridge Brewing Co. (b&w partial page): Martin Agency.
In a deft, long-copy execution for its various products, Charlottesville, Va.-based Blue Ridge Brewing attacks recent trends in brewing. Headline: "Light beer. Clear beer. Dry beer. Whatever happened to beer beer?"
Copy goes on to extol Blue Ridge's "we make every ounce by hand" brewing process.