The Newspaper Association of America's board of directors has approved plans to spend $5 million developing a for-profit subsidiary to be known as the Newspaper Industry Communications Center. NICC will be an online-based planning and placement tool for agencies that buy newspaper advertising. NICC will be launched in September 1999. The service will be open to NAA-member and non-member newspapers, and will collect a fee of 0.5% of each transaction from the participating newspapers. NAA President-CEO John Sturm said NICC will not negotiate rates, but only facilitate the buying process.
Copyright August 1998, Crain Communications Inc.