Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Newspaper unit set

Published on .

The Newspaper Association of America's board of directors has approved plans to spend $5 million developing a for-profit subsidiary to be known as the Newspaper Industry Communications Center. NICC will be an online-based planning and placement tool for agencies that buy newspaper advertising. NICC will be launched in September 1999. The service will be open to NAA-member and non-member newspapers, and will collect a fee of 0.5% of each transaction from the participating newspapers. NAA President-CEO John Sturm said NICC will not negotiate rates, but only facilitate the buying process.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: