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Fundacion SIDA: "La Segunda Venida"

West Indies & Grey, Hato Rey, P.R.

Creative directors: Claryssa Correa and Hector Efren Lopez

Art director: Aimee Siberon

Copywriter: Hector Efren Lopez

This anti-AIDS public service ad puts a combination of religious imagery, a semi-racy pun and shock value to good use to promote condom use. "Don't wait for the second coming to be saved," says the headline over the picture of a condom. The tagline uses an idiomatic expression, Como Dios manda, to encourage the reader to "Protect yourself like God demands."

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