West Indies & Grey, Hato Rey, P.R.
Creative directors: Claryssa Correa and Hector Efren Lopez
Art director: Aimee Siberon
Copywriter: Hector Efren Lopez
This anti-AIDS public service ad puts a combination of religious imagery, a semi-racy pun and shock value to good use to promote condom use. "Don't wait for the second coming to be saved," says the headline over the picture of a condom. The tagline uses an idiomatic expression, Como Dios manda, to encourage the reader to "Protect yourself like God demands."