Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Newspapers turn online profit: Survey

Published on .

If there's anyone that ought to put out a bullish report on newspapers online, it should be the Newspaper Association of America. NAA reports that more than one-third (36%) of 146 online newspapers surveyed turned a profit in 1996, and 24% said they expect their sites to be profitable within four years.

A majority of the sites (72%) sell classified advertising. Slightly more than half (52%) use a standardized banner size. And 65% of the sites have a distinct and separate new media staff dedicated to managing online editions of print news brands.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: