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Newton declares independence

Published on .

Newton Inc., the autonomous subsidiary Apple Computer set up July 1 to take over marketing of its personal communicator, unveiled a new blue and gold logo as a first step in a revamped communications plan. Stone Yamashita, San Francisco, Newton Inc.'s recently hired agency, developed the logo and is working on a redesigned Web site and an ad campaign.

Copyright August 1997, Crain Communications Inc.

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