Nexgenix, which creates business-to-business online transactional strategies, has launched a $10 million campaign. The first ads in the series, running in Business Week, Business 2.0, Forbes
and other business publications, leverage a wedding cake and "his and her" metaphors to illustrate this message. Outdoor ads also will appear in airports in Atlanta; New Jersey; New York; Orange County, Calif., San Jose; and San Francisco. Mezzina/Brown, New York, handles. The company, which is based in Irvine, Calif., also named Michael E. Donner as director of marketing and communications, a newly created position, from corporate director of communications marketing services, Solectron Corp., Milpitas, Calif.
Copyright February 2000, Crain Communications Inc.