Starting Sept. 18, all 28 NFL teams will host "Throwbacks" games where players will wear uniforms featuring the style of an important year in that team's history. For the rest of the season, the 75th anniversary logo will appear on players' jerseys.
NFL Properties, New York, which is handling marketing and advertising, anticipates $40 million in retail sales from 25 licensed products.
An outdoor campaign titled "Your Favorite Oldies. Celebrate 75 Years in Throwbacks" will run in September. Print breaks in early September.