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NFL Miller time renewed for $50 mil

Published on .

Miller Brewing Co. renewed its marketing partnership with the National Football League, including its status as official post-season beer sponsor. The three-year deal has an estimated value of $50 million, which includes rights fees, local team involvement and commitments to purchase time on NFL broadcasts. The brewer, which shares marketing rights with Anheuser-Busch Cos. in the regular season, will also continue to publish its annual Miller Football Handbook.

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