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NFL, NBC and IBM team for interactive Super Bowl

Published on .

The National Football League, NBC Sports and IBM Corp. Dec. 18 said they would jointly produce the official Super Bowl XXXII Web site. The site will kick off Dec. 20 and end with a live cybercast of the Super Bowl game on Jan. 25. IBM, the exclusive sponsor of the Super Bowl on the site, will be the technology partner and will develop, design and host the site. The project will include an on-air and online cross-promotional campaign by NBC and the NFL. Other features on the site will include historical video and audio clips from past Super Bowls, daily chats with NFL stars, news, interactive games and other content.

Copyright December 1997, Crain Communications Inc.

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