×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NFL Packers sign sponsor agency

Published on .

The Green Bay Packers, the National Football League's 1997 Super Bowl champions, named National Media Group, New York, its national sponsorship sales and marketing agency. NMG Co-CEO Peter Kaplan says the team won't follow the Dallas Cowboys' lead and pursue rivals to NFL sponsors, but instead will seek deals with NFL sponsors and marketers in non-competing categories.

Copyright June 1997, Crain Communications Inc.

Most Popular
In this article: