NFL Packers sign sponsor agency

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The Green Bay Packers, the National Football League's 1997 Super Bowl champions, named National Media Group, New York, its national sponsorship sales and marketing agency. NMG Co-CEO Peter Kaplan says the team won't follow the Dallas Cowboys' lead and pursue rivals to NFL sponsors, but instead will seek deals with NFL sponsors and marketers in non-competing categories.

Copyright June 1997, Crain Communications Inc.

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