The National Football League has inked Southwest Airlines to a four-year sponsorship deal estimated to be in excess of $5 million in cash and services. The NFL's airline category has been vacant since Delta Air Lines left in 1995. The sponsorship differs from other NFL deals in that Southwest can't use NFL team logos, as each club has its own airline sponsor. Southwest, the largest airline advertiser on NFL broadcasts, will launch an NFL-themed ad campaign Nov. 9
Copyright November 1997, Crain Communications Inc.