The National Football League's negotiations with Coca-Cola Co. for its soft-drink sponsorship will reach a critical point the week of the 27th when team owners and top league executives meet with Coca-Cola executives. Previous meetings have failed to yield a compromise over the price of the sponsorship. The NFL is asking for a six-year deal that pays an estimated $31 million annually. Coca-Cola is said to be willing to pay only $18 million a year. Pepsi-Cola Co., meanwhile, is said to be offering $15 million a year, the per-year value of the deal that just expired.
Copyright April 1998, Crain Communications Inc.