NFO Research has formed what may be the world's largest interactive research panel, a group of 50,000 U.S. households that use online services and/or the Internet. The NFO//net.source panel will be used to test effectiveness of marketer Web sites and also can be used to test Internet marketing campaigns. Households respond via e-mail or by going to a private Web site. NFO also may issue syndicated research based on findings from the panel.
Copyright October 1996 Crain Communications Inc.