×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NFO sets interactive panel

Published on .

NFO Research has formed what may be the world's largest interactive research panel, a group of 50,000 U.S. households that use online services and/or the Internet. The NFO//net.source panel will be used to test effectiveness of marketer Web sites and also can be used to test Internet marketing campaigns. Households respond via e-mail or by going to a private Web site. NFO also may issue syndicated research based on findings from the panel.

Copyright October 1996 Crain Communications Inc.

In this article:
Most Popular