×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NFO to study 3-D online

Published on .

NFO Research, Greenwich, Conn., has formed an alliance with Live Picture, Scotts Valley, Calif., allowing NFO to provide three-dimensional images in its online market research. With the technology, NFO will conduct real-time research on actual package designs, product concepts or ad campaigns. Online focus group respondents will be able to view and manipulate images online.

Copyright February 1997, Crain Communications Inc.

In this article:
Most Popular