NFO to study 3-D online

Published on .

NFO Research, Greenwich, Conn., has formed an alliance with Live Picture, Scotts Valley, Calif., allowing NFO to provide three-dimensional images in its online market research. With the technology, NFO will conduct real-time research on actual package designs, product concepts or ad campaigns. Online focus group respondents will be able to view and manipulate images online.

Copyright February 1997, Crain Communications Inc.

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