×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NHL checks MasterCard

Published on .

MasterCard International has signed an exclusive four-year sponsorship deal with the National Hockey League valued at an estimated $12 million. About $8 million of that will go toward media buys during NHL broadcasts on Fox. Among the perks MasterCard gets is sponsorship of the annual "player's luncheon" held during the Stanley Cup finals in June.

In this article:
Most Popular