NHL MULLS BRANDED MULTI-USE FACILITIES: ENTERTAINMENT COMPLEXES WOULD BE LOCATED AT 300 SITES WORLDWIDE

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The National Hockey League is strongly considering a proposal from Mentmore Holdings that would realize its ambition to create NHL-branded entertainment complexes.

Mentmore has presented a proposal to the league's board of governors to build 300 facilities around the world within the next five to seven years, an investment by Mentmore that would exceed $1.1 billion and could potentially reach $2 billion.

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Ideally, the facilities would include two ice rinks, a theme restaurant and a store for NHL and hockey merchandise. The NHL would lend its marks and logos, provide marketing support and create programming concepts for the entertainment centers.

NHL sponsors also would be offered involvement. What kind of financial stake, if any, the league would have in the project, as well as the proposed name for the centers, wasn't disclosed by executives familiar with the plan.

A decision and announcement from the NHL, which declined to comment on this story, is expected within six weeks.

Mentmore is the largest shareholder in Texfi Industries, the NHL's partner in creating a new apparel brand, Rival, launching this fall.

Rival will market hockey-inspired fashion, lifestyle and performance apparel, some of which will bear NHL marks.

The project is central to the league's long-term plan to grow its sport and its brand.

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