Nickelodeon, Fox Kids Network and the Kids WB are making some early kids upfront ad deals. Nickelodeon has been telling buyers it has made a major pact with an advertiser in "a new kids category," according to one buyer. Also, Fox Kids Network has licensed some Hasbro characters for programs; that likely means Fox will sign on Hasbro as an advertiser, according to media executives. Media buyers are still predicting fewer dollars will be placed this year in the $800 million kids ad market.
Copyright April 2000, Crain Communications Inc.