"This office is the next step in fully localizing our channel and isindicative of our long-term commitment to Brazil," says Steve Grieder, senior VP-general manager of the kids' channel.
Nickelodeon Latin America launched a dedicated signal for Brazil in 1998. Today it reaches 1.5 million homes and is carried on all major cable and direct-to-home satellite systems in that country.
The first kids' channel to sign an agreement with Brazilian cable consortium NEO TV, Nickelodeon Latin America recently signed a deal with Horizon, one of the country's largest new concession holders, with 30 cable licenses.
Nickelodeon Latin America has also named Helena Perli director of affiliate sales and country manager, effective February. Most recently, Ms. Perli was head of programming for Brazilian broadcaster TV Bandeirantes.
In addition to managing affiliate sales, Ms. Perli will be responsible for growing the Nickelodeon brand in the market, and collaborating oncommunications, marketing and ad sales.
Ms. Perli will report to Rita Luque, VP-affiliate sales, MTV Networks Latin America.
Meanwhile, the company announced the expansion of its brand in the region with the launch of mundonick.com, its multi-lingual Web site for kids, and the launch of a Spanish-language Nickelodeon Magazine.
Copyright January 2000, Crain Communications Inc.