Nickelodeon launches for kids

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Nickelodeon today launches, aimed at the same preschool target audience as Nick Jr. weekday TV programming, with shows such as "Allegra's Window," "The Busy World of Richard Scarry," "Blue's Clues" and Jim Henson's "Muppet Babies." The first sponsor on the site is Humongous Entertainment, known for its CD-ROMs for children that include Putt-Putt, Freddi Fish and Pajama Sam. Each week features a different game beginning with Blue's Clues about colors and shapes. A special parents' area features off-line printable activities; e-mail exchange; questions and answers; and TV programming schedules.

Copyright March 1998, Crain Communications Inc.

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