NicoDerm gets endorsement

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SmithKline Beecham has paid $3 million in return for three years of endorsements for NicoDerm CQ anti-smoking patches and Nicorette anti-smoking gum by the American Cancer Society. The move continues a trend toward paid endorsements from non-profit health organizations. Tylenol carries the Arthritis Foundation's name in return for royalties of at least $1 million a year and the American Heart Association allows use of its "heart check" logo for $1,500 for a firm's first product and $350 for additional ones if the products meet government guidelines to prevent heart disease. And the cancer group also recently agreed to receive $1 million from Florida orange juice marketers for a one-year endorsement.

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