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NEW FROM NICOTROL:

Published on .

A couple discuss the new Nicotrol inhaler in a direct-response :60 for the prescription smoking-cessation product from McNeil Consumer Products Co. Saatchi & Saatchi's Healthcare Connection, New York, and Hudson Street Partners, Saatchi's in-house infomercial unit, collaborated on the spot. At Healthcare Connection: Drew Clark, copywriter; Howie Cohen, art director. At Hudson Street: Nancy Goldberg and J.M. Stifle, copywriters. At 2G Productions: Chuck Filliettaz, art director.
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