A couple discuss the new Nicotrol inhaler in a direct-response :60 for the prescription smoking-cessation product from McNeil Consumer Products Co. Saatchi & Saatchi
's Healthcare Connection, New York, and Hudson Street Partners, Saatchi's in-house infomercial unit, collaborated on the spot. At Healthcare Connection: Drew Clark, copywriter; Howie Cohen, art director. At Hudson Street: Nancy Goldberg and J.M. Stifle, copywriters. At 2G Productions: Chuck Filliettaz, art director.