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Nielsen eyes product, ratings linkup

Published on .

A.C. Nielsen Corp. will announce in two weeks a "strategic alliance" with a modeling company such ASI Market Research, Stamford, Conn., or Media Marketing Assessment, Wilton, Conn., to create a closer marketing relationship between the supermarket measurement service and the Nielsen TV ratings service to link ratings to product sales.

Copyright October 1997, Crain Communications Inc.

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